Published by admin on Thu, 10/21/2021 - 9:47am
ThinkNewsBrands, a cooperative of Australian publishers, has studied advertising effectiveness across media platforms — in its “Benchmark and Payback Series.” In August, the group released a new installment in the series, The Social Chapter, which looked at key indicators and ad metrics, such as short-term and long-term memory recall, and “brand lift” — in other words, how an ad, product or brand is perceived and regarded. It compared these metrics across platforms, including print and digital news, Facebook, YouTube, outdoor advertising, broadcast and radio.